Article: How to Accelerate and Simplify your Wholesale Processes with BlueCherry B2B Ecommerce

Strengthen Relationships with Your Retail Buyers

Thumbnail_Accelerate_and_Simplify_Wholesale.pngThis article explores how you can significantly accelerate and simply your entire wholesale sales process, along with best practice expertise to strengthen relationships with your retail buyers like never before.

Accelerate and Simply Wholesale

Don’t be passive,” are a few words of advice to apparel industry sales representatives from Ross West, Founder of Threadvine [now referred to as BlueCherry B2B Ecommerce solution] and Vice President at CGS. “As a sales rep,” West suggests, “if you’re waiting for your customer to call and place an order, or logon to some third party site and hopefully enter an order, you’ll probably wait a long time.” BlueCherry B2B Ecommerce, by contrast, can make sales go substantially faster.
Originally envisioned by West as a fast and simple solution for creating linesheets for showrooms and independent reps, Threadvine quickly proved its true value at the enterprise level. The first company to sign with Threadvine was Komar Brands, one of the largest licensee manufacturers of intimates and sleepwear. As Threadvine continued to expand, it was acquired by CGS in 2012, and now has clients from hundreds of brands, including Nicole Miller, Adrianna Papell, Carmen Marc Valvo, Teri Jon, Amsale, Silver Jeans, Tea Collection, Gore Apparel, ViX Swimwear and many others.

Strengthen Relationships with Retail Buyers

Established brands see the advantages of Threadvine’s all-in-one sales toolbox. “Nicole Miller has been using Threadvine for five years,” says West. “It’s ‘how they sell.’ When you talk to their buyers, they’ll tell you the Nicole Miller reps are the best in the business.”

Your Brand Story Visualized

A dynamic sales tool that allows clothing wholesalers to visually engage buyers with image-rich emails linked to a branded portal for order entry and order status, Threadvine is a CGS application and part of the BlueCherry suite of solutions. “Images sell,” explains Threadvine Account Executive Daniella Platt. “Retailers are strategic and love visuals. Threadvine allows brands to showcase the correct price points, imagery, professionalism and reliable data regarding availability.”
Designed for brand managers, representatives, designers and customer service personnel, Threadvine allows wholesalers to reach customers on whatever device they use — from computers to tablets and smart phones. Cloud-based, Threadvine is a hosted service that offers a continually current platform with 24/7 access from anywhere. Customized sites mirror the brands’ crafted professional images. Threadvine is also a private platform, with the brands maintaining invitation-only access for who can view their collections.